HOW TO CREATE LINKEDIN ADS CAMPAIGN WITH NEW 2019

HOW TO CREATE LINKEDIN ADS CAMPAIGN WITH NEW 2019

LinkedIn Advertising Options: An Overview

LinkedIn used to be extremely limited with their advertising options, leaving hardly any room for advertisers to really accomplish their goals. That has since changed and will continue to change throughout 2019, adding more freedom for advertisers.

Nowadays with LinkedIn ads, you get to create ads based on what you need to achieve.

Don’t worry, I won’t spend three paragraphs going over how you need to define your goals before you advertise. You already know what you need to achieve and have your goals in mind.

With that said, in order to successfully advertise on LinkedIn, your goal needs to be one of the following:

Brand awareness.

Website visits.

Engagement.

Video views.

Lead generation.

Website conversions.

Job applicants.

The most commonly used objectives with LinkedIn advertising is lead generation, job applications, and a safe-tie between video views and website visits.

Organic engagement on LinkedIn is already a deck dealt to just about everyone on LinkedIn.

Since LinkedIn’s algorithm isn’t as picky or finicky as Facebook’s, putting all of your budget toward LinkedIn engagement ads may not be the best or most affordable bet for every business.

I suggest choosing an objective that is a bit more direct like job applicants or website conversions.

You’re generally going to be paying more on LinkedIn for each accomplished objective, so get to the point and be a bit more blunt with how you chose your ad objectives in 2019.